AMAZE PRO EDITOR

Defining Product Direction, UX and UI for an incredible interaction and animation tool.

Formerly Famous, Amaze empowers anyone to create incredible mobile experiences in a matter of minutes. The Pro editor was created and designed for Professional designers, allowing them to bring life to their mobile designs. Not just a prototyping tool, a go live tool. Over the past 5+ years I have worked on the entire evolution of the Pro editor, including product definition, UX, UI and the foundation of master templates.

The Goal
Create an intuitive, user-first interface that makes a powerful interaction and animation platform effortlessly accessible.

The Challenge
Because the product was new to market, users had no existing mental model for the concept—or for the remarkable results it could deliver.